Aug 4 2009

Twitter matters, even if you don’t

I’ve only been using twitter regularly for a few months now, prior to which I didn’t see the value in all that noise and inconsequential nothing that seemed to clutter the twitterverse.  I didn’t really care what you ate for breakfast, or that you just took your dog for a walk, or any of the million other boring things you do in life that you feel the need to broadcast to the world.  It was only after a month (or so) of disciplined use that the value became clearer to me.

It comes down to a few things really:

  • The whole is greater than the sum of the parts (i.e. Trends give twitter value)
  • What people say in your network are probably more valueable than what you say, so retweet what matters
  • It’s so easy, even a celebrity can do it

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