Two Birds, One Stone

After my interview with Andrew Spoeth earlier this week I started poking around for some interesting B2B marketing tidbits and didn’t have to go far. Andrew posted a link to a great video showing some stats for B2B marketing. Some of the stats were quite unexpected for me. The most interesting stats for me after the video:

• Of B2B companies, 82% maintain a social media presence and 75% utilize microblogging. B2C: 67% are in social media, and 49% in microblogging
• 54% of CIOs prohibit social networking at work while 93% of B2B buyers believe companies should have a social media presence
• 90% marketers say it would be unwise to ignore social media, but 63% don’t have a social media strategy

All the stats are listed here: http://earnestagency.wordpress.com/2010/03/16/vital-statistics-for-every-b2b-marketer/