A blog of entrepreneurship, technology, web, and other things that interest me.
An Interview with Andrew Spoeth on Thought Leadership
Last year, Gartner published a short release proclaiming that thought leadership was no longer the exclusive domain of large consulting firms and that is was a growing marketing field. In this release, they define thought leadership as:
… the giving — for free or at a nominal charge — of information or advice that a client will value so as to create awareness of the outcome that a company’s product or service can deliver, in order to position and differentiate that offering and stimulate demand for it.
Website evaluations should include accessibility
In our digital marketing class we talked about usability as a dimension for evaluating a website. Our generated list included things like: cleanliness of design, ease of navigation, forms that don’t act hostilely towards the user, etc (on a related note, one thing that irritates me is when a mailing address form asks me for my state/province before my country, but requires that I set my country in order to get the Canadian provinces to populate the list). One aspect of websites that is often overlooked is its accessibility.
Crowdsource Your Market Research in Canada
In September, a short article made the rounds in the twitterverse. It described an entrepreneur’s use of Amazon’s mechanical turk to “crowdsource” some of her market research.
The success of home selling… and failure
So my little experiment with for-sale-by-owner home selling was a great success.
For sale, by owner experimentation
So, I’m experimenting with the sale of my home by trying to do it myself sans realtor. There are many reason why, which I won’t go into detail about right now.
I’m trying this out and will write about the success/failure I experience.
For now, go visit http://BuyMyKamloopsCondo.ca and make me an offer :)
Twitter matters, even if you don’t
I’ve only been using twitter regularly for a few months now, prior to which I didn’t see the value in all that noise and inconsequential nothing that seemed to clutter the twitterverse. I didn’t really care what you ate for breakfast, or that you just took your dog for a walk, or any of the million other boring things you do in life that you feel the need to broadcast to the world. It was only after a month (or so) of disciplined use that the value became clearer to me. It comes down to a few things really:
Time to start blogging
I’ve been meaning to start blogging again for a while now. Though I never really had any useful blog in the past I feel as though I have things to say now but never a proper venue to say them. So what’s been holding me up?
